Amgen Tour of California Helps Boost Economy During Slow Shoulder Season
BIG BEAR LAKE, CA – Monday AEG, presenter of Amgen Tour of California announced Big Bear Lake as a host city for the 10th Anniversary Amgen Tour of California professional cycling race. On Friday, May 15, 2015 Big Bear Lake will be the site of Amgen Tour of California’s first ever high-altitude time trial for its Stage 6 ride.
This marks the third time in six years that Big Bear Lake is a host city for Amgen Tour of California, which reaffirms the mountain resort as a world-class road cycling destination. Officials of Big Bear Lake are excited with the opportunity to present Big Bear’s mountainous terrain and natural assets to recreational outdoor enthusiasts throughout the world. The visibility includes two hours of continuous TV coverage to a vast international audience. The cyclists start and finish the Stage 6 Time Trial in Big Bear Village, which means the two hours of continuous TV coverage is all based in Big Bear.
“This race will once again put Big Bear Lake on the international stage giving Big Bear an opportunity to shine in the spotlight to millions of viewers!” said City of Big Bear Lake Mayor Jay Obernolte. “We’ll also experience an influx of people on race day, which will help our economy.”
In addition to the great media coverage, the race is expected to draw thousands of spectators to Big Bear during the slowest time of year. The Big Bear Local Organizing Committee anticipates the race will help boost the economy like it did in 2010 and 2012. Big Bear Events Resource Office reported the 2010 and 2012 Amgen Tour of California races combined had a significant economic impact on Big Bear, which generated more than $1.2 million dollars toward the local economy. The Big Bear Resource Office also found through its surveys that 36 percent of the spectators in 2010 were first-time visitors to Big Bear and 28 percent were first-time visitors in 2012.
Ever since Big Bear hosted Amgen Tour of California in years past, it has experienced a steady increase of visitors and locals alike who have shown a keen interest in cycling in and around Big Bear Valley. Amgen Tour of California has had a substantial influence on the local community including the birth of Big Bear Cycling Association. In the past several years many cycling related programs and activities have developed including community rides and major events such as Big Bear MTB Gran Fondo, Grizzly 100, Big Bear Cycling Festival, and Tour de Big Bear. These events have created opportunities for local businesses and great revenue sources for Big Bear.
“Hosting the Amgen Tour time trial is an incredible opportunity for Big Bear Valley,” said Linda Ricchiuti, owner of The Copper Q (in Big Bear Village). “Having an event of this magnitude, during what is traditionally a slower season, will create great start to our season and the worldwide publicity will have a long lasting economic impact on Big Bear Valley.”
For further information on the 10th Anniversary Amgen Tour of California, visit www.amgentourofcalifornia.com.